Guide | Logo Macy

Why Do I Need Branding
for My Business?

Branding helps businesses grow internally and externally. It gets the right kind of attention needed from the customers to set your business apart from your competitors. It is considered as a promise that an organization makes to its consumers. It is important to have a strong brand identity and built a relationship with your target audience. Branding is just not about having a logo or a tagline but a design that awakens all your senses.

Advantages of Branding

• Branding establishes your market presence and maintains company’s reputation.
• It helps in presenting your company in a professional way.
• Brands are proven to have more impact than product or company.
• Brands create a deep emotional connection with its consumers.
• A strong brand allows you to link together several different products or ranges.
• A strong brand will depict an image of a large and established business to your potential customers.

Why Do I Need A Strong Brand?

Branding creates a memorable impression of your business that builds trust, motivates
employees and helps in acquiring new customers in no time.

Improve Recognition

Branding enables your company to get referral business. Could you tell a friend about the new shoes you love if you can’t remember the brand? Word of mouth referrals are only possible after you’ve delivered a memorable experience.

Build Financial Value

Create Trust

Inspire Employees

Generate New Customers

Inspire Employees

What Makes A
Great Brand?

Audience
Knowledge

Brands pursue a specific target audience. You need to conduct thorough research to have the perfect approach and understand your target market. Having the right branding strategy will definitely give you positive results.

Uniqueness

You need to follow a specific plan in establishing your brand. Remember, your brand has to be unique. This does not mean that you demand something that is extraordinary, you simply should have at least one thing that make your brand different from others.

Consistency

No one would want to work with a company that cannot ensure consistency. With competitors, inconsistency is often the reason for consumers to take their business elsewhere. Getting repeated sales and same level of quality are crucial to maintain loyal customers.

Types of Branding

There are many types of branding. You must understand the difference
between these and select the one that suits your business the best.

Social Media Marketing

Social media marketing is all about connecting your audience socially on different social media platforms. It helps you to enhance your relationship with your customers in a fast and easy way.

Content Marketing

Content marketing is a way to increase brand awareness by using storytelling skills and providing valuable information with the goal of getting your target audience to take a profitable action.

Search Engine Marketing (SEM)

SEM refers to paid traffic from search engines, which is different from SEO. It is the mostly common type of search engine where marketer pays a predefined amount of money for showing their messages at different platforms.

Mobile Phone Advertising

These days, most of the types of digital marketing takes place on your mobile phone. Another type of mobile advertising is SMS marketing that is usually used in local marketing.

SEO

SEO’s primary purpose is to generate organic search engine traffic that converts into sales and leads. SEO generates a quantity and quality of traffic to provide organic results.

What’s A Style Guide? Do I Need One?

Branding creates a memorable impression of your business that builds trust, motivates
employees and helps in acquiring new customers in no time.